Charles Jeffrey LOVERBOY | Men's Paris Fashion Week AW’25
Words by Annie Gale, Photographs by Emma Jones
Charles Jeffrey LOVERBOY’s AW’25 collection brought London’s spirit of disruption to Paris Fashion Week. Presented by PornHub and set in Dover Street Market, the iconic venue was transformed into a 360 boxing ring, with Queenie Sateen and Natassia Dreams as ring girls, to showcase the AW’25 collection ‘I AM A PRODUCT’ in an interactive and stimulating capacity.
From banana boots, latex head pieces and slashed jumpers, to PornHub leotards and tartan skirts - ‘I AM A PRODUCT’ is representative of the resilience of queer and creative communities in the face of today’s political climate. In a world that praises commercial success and conformity, LOVERBOY celebrates individualism by creating a space for people from all backgrounds to come together through art, culture and music. Strobe lights and techno immersed the audience in a rave-like atmosphere while delighted cheers radiated through the room as pleasurable sounds from the dancers began to play on a loop.
The presentation consisted of a performance by BULLYACHE (Courtney Deyn and Jacob Samuel) - a dance company and music duo that explores queer and working-class identities through dance, music, and performance. Accompanied by dancers Wilchaan Roy Cantù, Sakeema Crook, Courtney Deyn, Sam Dilkes, Oliver Rumaizen, and Connor Scott, the duo transformed the collection into an interactive experience via a 75 minute visual art performance.
Inspiration for hair and makeup came from post punk movements that could be witnessed across the UK in the 70s and 80s, as well as a nod to iconic artists such as Grace Jones and Lou Reed. A dedicated emphasis on how makeup is used to conform, as well as stand out, was on display. The audience watched in silence as one of the dancer’s makeup was painted on after a direct blow to the face, signifying the power of expression through makeup and costume.
It wouldn’t be a LOVERBOY show without a trademark homage to defying conventions which was solidified in their collaboration with PornHub. The collection presents a provocative reinterpretation of classic English tailoring and textiles, honoring empowerment, artistic freedom, and challenging norms. During Paris Men’s Fashion Week AW25’ we witnessed a convergence of queer rebellion and the evolving landscape of adult entertainment.The result? Charles Jeffrey’s boundless world of LOVERBOY.